Featured Project · Technology

Kumar Parakala

Who
Kumar Parakala, then Founder and CEO of GHD Digital, who was expanding his public profile as a speaker and thought leader.
Goal
Build a versatile image library that communicated both the authority of a CEO and the openness of an approachable, engaging expert.
Outcome
A location-based branding library that allowed Kumar to appear credible enough to command a stage and accessible enough to invite further conversation.

Since 2021 | Technology | Executive Branding, Executive Portraits, Headshots

As the world began to reopen after COVID, Kumar Parakala — then Founder and CEO of GHD Digital — needed something many executives suddenly found themselves needing at once: a library of images that could carry his growing profile as a speaker and thought leader across social media and public platforms.

The challenge wasn't technical. It was tonal. The images had to hold two things at once — the authority of a CEO and the openness of someone people actually want to learn from.

On location across Chicago's Loop and the Riverwalk, and in his own residence, Matt built a series that did exactly that: serious enough to command a stage, approachable enough to invite a conversation afterward.

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