The images couldn't just document her. They had to introduce someone in the middle of becoming who she was next.
Working from a clear branding brief and reviewing images remotely as they were captured by Murphy, her branding consultant, Matt and his assistant built the image library that would carry Jenny's new brand into the world.
The work resonated enough that a couple of years later, Jenny brought the team back to the same location to update and expand her library — a sign that the images had done their job, and that the story was still worth telling.
