Featured Project · Financial Services

RW Baird

Who
Based in Milwaukee, Wisconsin, RW Baird & Co. is a financial services firm with more than a century of history serving clients around the world.
Goal
My goal was to create and regularly update group portraits, executive portraits, and corporate branding images for advisory groups in the firm’s Chicago area offices, for use across their websites, social media, and internal systems.
Outcome
Our relationship is now in its second decade, and I return once or twice a year to refresh portraits and photograph new partners across several advisory groups.

Since 2013 | Financial Services | Corporate Branding, Executive Branding, Group Portraits

A tennis partner asked me to photograph the members of his private wealth advisory team. The team was so pleased with the photographs that it referred me to another group within the firm just a few weeks later.

What began with a single session and an online gallery for reviewing and selecting images has grown into a lasting relationship. I now return once or twice a year and have photographed more than half a dozen advisory groups.

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I have created a library of dynamic images that convey professionalism, quiet authority, and approachability, qualities that matter for those entrusted with people’s financial futures.

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