Featured Project · Professional Services

Jenny Stevens

Who
Jenny Stevens, a licensed psychotherapist reinventing herself professionally as a divorce coach and launching an entirely new personal brand.
Goal
My goal was to create an image library that could introduce Jenny’s new identity while capturing the confidence, warmth and humanity behind her work.
Outcome
I created a foundational personal branding library that helped launch Jenny’s new website. Several years later, she brought me back to update and expand it.

Since 2023 | Professional Services | Personal Branding

Jenny Stevens came to me through a referral from another happy client of mine, Steffani LaFevour Fort, at a pivotal moment in her own story. A licensed psychotherapist for years, Jenny was reinventing herself as a divorce coach and building an entirely new website to introduce that identity to the world. The images couldn't just document her. They had to introduce someone in the middle of becoming who she was next.

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Working from a clear branding brief, my assistant and I built the image library that would carry Jenny’s new brand into the world. Her branding consultant, Murphy, reviewed the images remotely as I captured them.

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The work resonated enough that a couple of years later, Jenny brought my team and me back to the same location to update and expand her library, a sign that the images had done their job, and that the story was still worth telling.

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All work