Featured Project · Technology

Kumar Parakala

Who
Kumar Parakala, then Founder and CEO of GHD Digital, who was expanding his public profile as a speaker and thought leader.
Goal
My goal was to build a versatile image library that communicated both the authority of a CEO and the openness of an approachable, engaging expert.
Outcome
I created a library of branding photographs on location that presented Kumar as credible enough to command a stage and accessible enough to invite further conversation.

Since 2021 | Technology | Executive Branding, Headshots

As the world began to reopen after the pandemic, Kumar Parakala, then Founder and CEO of GHD Digital, needed something many executives were seeking: a library of images that could carry his growing profile as a speaker and thought leader across social media and public platforms.

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The challenge wasn't technical. It was tonal. The images had to hold two things at once: the authority of a CEO and the openness of someone people actually want to learn from. Working across Chicago’s Loop and Riverwalk, as well as at Kumar’s residence, I built a series that did exactly that: serious enough to command a stage, approachable enough to invite a conversation afterward.

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All work