Later that year, an internal event in Chicago followed, and with it, a bigger opportunity: help reimagine how one of commercial real estate's biggest names shows up online. In ten days, Matt and his assistant designed a production spanning four cities, five locations, and five thousand miles, executed over five days. The result was a library of four thousand images and 150 final photographs — each one a real employee, individually seen, not styled into a generic corporate archetype.
It's one thing to photograph an executive team. It's another to make 150 different people, across a national footprint, each feel like the subject of their own portrait rather than an extra in someone else's brand refresh.
Cushman & Wakefield later brought Matt back to create executive portraits of their incoming Chief Technology Officer — a small, telling sign that the trust built in that first frantic ten-day sprint has held.
