Featured Project · Legal Services

Ahlgren Law

Who
Robert Ahlgren founded his eponymous Chicago law firm, specializing in immigration law, in 1973 after working for Legal Aid Bureau / Neighborhood Legal Services for five years.
Goal
Deliver a compelling brand video with a suite of supporting still image assets for the redesign of the firm's website.
Outcome
A powerful video involving multiple voices from the firm along with a library of still assets, including headshots and group photos to be employed on the website.

Since 2008 | Legal Services | Children’s Lifestyle, Corporate Branding, Group, Headshots

Matt met the Ahlgren’s at the tennis club in his old neighborhood. Robert Ahlgren is one of Chicago’s most established immigration attorneys. Back in the 1970s he had a regular show on public access television.

Bob and his wife, Sally, commissioned him to photograph their extended family over the course of several sessions in 2008. Their youngest daughter graduated from high school in 2014 and he was called on to create her senior portraits.

2015 was the first headshot and group session at the law firm. In 2019 Matt was given the challenge of creating a group image for the firm’s holiday card that had everybody in the firm standing on the Washington Street Bridge in Chicago’s Loop while he photographed them from the bridge to the south. A few months later he was asked to create client portraits to hang on the firm walls matching an existing style.

Matt and team did their best to make things look warm and inviting in the Chicago Loop law office of Robert D Ahlgren and Associates on a cold, dark and short day in January. This shoot was a combo video / stills shoot so Matt used the constant light that was set up for filming to create this image of a lawyer interacting with her clients. 
@mcguirephoto assist & motion
@danielle_dettore mua

2020 saw the firm embark on a comprehensive update of their website. At the time Matt had a partner who was a superb filmmaker. Between the two of them and their crew, they created a video for the firm, interviewing key partners and staff. In between acting as producer, Matt also captured many impactful branding images while people were being filmed.

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