During his headshot session, as Matt got to chatting with John Gallo, executive director at Legal Aid Chicago, he realized the organization fit with his own values about food, work and housing—they help many people to stay in their homes. Matt offered to assist the group with their rebranding effort, doing headshots and a video of their clients’ stories, bringing makeup artists and running two stations to keep up the flow. Matt photographed 101 people in a little more than a day! Everything for the video, even the B-roll, was done with a very small footprint—and the result really drives home the benefit of the organization.

“None of it could have happened without you! … We’re really thrilled with these results and thank you again for all you did in helping make it happen.”
— Gloria Friedman, chief external relations officer at Legal Aid Chicago, referencing the new website’s 2400% increase in users and 5500% increase in pageviews