Johnny first introduced Matt to the Light Cube concept with his 6-foot cube version. Inspired by the work of Irving Penn "Worlds in a Small Room" and Peter Lindbergh (especially the Omega Watch shoot with Cindy Crawford and her family), the Light Cube consists of 12 square pieces of aluminum tube—eight corners to hold them together and a variety of fabric to modify the light. The Cube is typically created outdoors and becomes effectively a small north-light studio (north light being soft and pleasing). Many different looks can be achieved simply by changing the fabric.
Matt has created Light Cubes for headshots, model portraits, graduation parties and even reproduced the "Lindbergh look" at special functions for the Omega store on Michigan Avenue.
It was Matt's friend Lori Gery, a marketing executive, whose prescient suggestion that he address emerging need for high quality headshots for use on social media back in 2011, lead to his focus on this market niche.
Headshots were traditionally the province of actors and models. Typically they are photos of the head and shoulders. The challenge, especially for a business use, is to connect and capture the essence of the person while also projecting the desired persona - powerful, approachable, knowledgeable.
Also known as "Custom Stock Photography," Corporate Lifestyle imagery inspires a more complete look at a company's people and culture. Matt often captures these shots in conjunction with B-roll for future video use. At the end of a shoot, you will leave with a high-quality, rights-cleared gallery of your employees in your space—with everything from detail work to wide panoramas of team member collaboration.
Shooting live performances is a treat. For almost ten years, Matt has been photographing the annual benefits for Oak Park’s Beyond Hunger, featuring stars such as The Indigo Girls, John Hiatt and St. Paul and the Broken Bones. He’s unique framing, coupled with precise timing, produce some very compelling, emotion-filled images.